Saudia expanded its longstanding partnership with Almosafer Travel & Tourism Co., through the implementation of New Distribution Capability (NDC) connectivity, advancing the airline's digital distribution capabilities and enabling richer, more personalized Saudia content to be discovered across Almosafer's booking channels and AI-powered tools.
The agreement builds a longstanding relationship between the two companies and expands their existing integration.
Saudia continues to advance its adoption of NDC as part of the modernization of its distribution capabilities. One of the most significant shifts in airline retailing in recent years, NDC enables airlines to move beyond traditional distribution technology and provide travel sellers with richer and more personalized content, including tailored fares, bundled ancillary services and dynamic pricing not previously accessible through legacy systems.
Saudia’s NDC-enabled content will also be discoverable through Almosafer’s AI-powered tools, including its AI-native filter, which helps guests navigate fares, bundles and ancillary options based on their preferences. Almosafer’s integrations with AI assistants, including ChatGPT and Claude, also allow guests to search and compare flights, including Saudia services, through natural conversation. Together, these capabilities make it easier for guests to access Saudia’s richer content and find the options best suited to their needs.
Source: Saudia