Riyadh Air signed a strategic partnership with Almatar to enable direct integration with the company’s modern retailing capabilities. This partnership marks a new chapter in digital aviation, empowering both parties to deliver richer and more dynamic travel experiences through real-time pricing, personalized offers, and seamless booking across Riyadh Air’s growing international network.
The partnership comes at a pivotal moment in Saudi Arabia’s digital and aviation transformation journey. Riyadh Air, the Kingdom’s new national airline, is preparing to launch operations with a digital-first mindset — and Almatar will play an essential role in that story.
For travelers in Saudi Arabia, the integration provides direct access to exclusive fares, faster booking processes, and seamless customer service on a familiar platform. Almatar users will benefit from early access to Riyadh Air’s flight inventory, loyalty program integration, and ancillary services as modern retailing capabilities evolve.
For international users, the partnership ensures easy access to Riyadh Air’s destinations within and beyond the Kingdom through a world-class digital booking experience. It also underscores that homegrown Saudi platforms are no longer just regional players, but global tech forces capable of influencing the broader online travel agency ecosystem.
Source: Riyadh Air