Optiontown continues to bring a revolution in the aviation industry by converting the model of single ticket sales into a revenue managed flight subscription model. Given the current situation brought about by the pandemic, Optiontown’s business model is poised to bring about a tectonic shift to airline commercial sales. 40+ airlines are now offering Optiontown’s innovative and sophisticated flagship product - Flight Pass, and other ancillary subscription products (Upgrade Pass, Preferred Seat Pass, Bag Pass, Empty Seat Pass, Lounge Pass etc). Flight Pass enables customers to lock in a fixed price for multiple trips to a single or multiple set of destinations, where the price varies with the flexibility that the customer wishes to choose (and pay for) like number of trips, specific routes, number of passengers, advance booking, travel period, seasonality, etc. Flight Pass is enabling a new business model; Lock in Customers, Lock out Competition, and ensures guaranteed recurring revenue from subscribers. Based on R&D at MIT, Flight Pass combines Artificial Intelligence and Big Data (science + math) with personalized economics (consumer psychology + behavioural economics + optionality).
It provides a great alternative solution to excessive competition/price wars/fare dumping and also enables airlines to gain from higher yields, premium offering, increased customer loyalty and enhanced brand image. Optiontown has already generated over 5%+ revenue increase via Flight Pass. It is a light touch plug-n-play implementation, requires No Capital investment and No IT development from the airline and can be launched quickly within a span of 4-6 weeks.
Optiontown’s other products include Ancillaries like bags, seats, lounge, ancillary bundles, upgrade, empty seat, price lock, group bookings etc. Fully turnkey, airline branded solutions are offered. Optiontown holds 20 patents and offers 60 innovative products that can yield up to 20% incremental revenues for airlines. To take advantage of Flight Pass and many other unique travel options, please contact Optiontown at partners@optiontown.com